The Illuminator: A New Blueprint for Humanitarian Entrepreneurship
An entrepreneur who is led by Spirit to solve meaningful problems that exist in the world and desires to use their leadership or entrepreneurial spirit to be what creates that change in the world.
For me, I have learned over the years that there is a massive split in the world. There are those who are driven by only purpose, and then there are those who are driven by purpose only. There are very few people and organizations that are led by both purpose and profit. The Illuminator is an entrepreneur who has a vision for the world, where they personally realize their highest potential, their clients realize theirs, and that through the profits of their business, the world at large becomes a better place because of how they profit share with the causes that are closest to their hearts.
An illuminator, aka humanitarian entrepreneur, is an individual who combines the principles of entrepreneurship with a strong commitment to making a positive social impact. They aim to address societal challenges and promote sustainable development through innovative business models.
Here are some key qualities that often characterize successful humanitarian entrepreneurs:
So, why don’t we have more businesses coming from this place right now?
While there is an increasing interest in social entrepreneurship and humanitarian initiatives, several challenges still hinder the growth and prevalence of humanitarian entrepreneurs. I have yet to see a place in the world that truly incorporates everything that I have learned through my award-winning entrepreneurial career to be a successful humanitarian entrepreneur. It goes beyond just a dream, a desire, or a simple business strategy.
So here are five key challenges that currently limit the emergence of more humanitarian entrepreneurs:
In the tapestry of our existence, we are given a finite number of years. Within that precious time, we harbor dreams, passions, and aspirations that ignite our very souls. It is a question that lingers in the depths of our being: What if we fully devoted ourselves to living life to its utmost potential? For me, this question holds immeasurable weight, for I have witnessed the transformative power of loss.
In a time shrouded in sorrow and despair, a relentless illness swept through our community, snatching away loved ones in the blink of an eye. As a young girl, I stood helpless, witnessing the unimaginable as ten of those dearest to me were taken, leaving behind an irreparable void. Grief washed over me like a torrential wave, and in its wake came an ocean of regrets.
Words left unsaid, gestures of love left undone—my heart ached with the weight of missed opportunities. I longed for a chance to express the depths of my love and to prioritize meaningful connections over the trivial pursuits that once consumed my days. It was within this crucible of loss that a fierce determination took root, birthing a resolute promise within me.
Loss became my profound teacher, imparting the wisdom of unconditional love. From that pivotal moment forward, I resolved never to let a day end with unresolved conflicts and to eschew the lure of petty disagreements. Instead, I embraced vulnerability and fearlessly shared my love and appreciation with those who hold my heart. Each passing day became an exquisite gift, treasured with an urgency reminiscent of one’s last breath.
My existence transformed into a symphony of joy and authenticity. I yearned for a life brimming with genuine connections, surrounded by the souls I cherished most. I shed my inhibitions, made audacious choices, and propelled myself into the boundless expanse of possibility. Time, that most precious of commodities, would no longer be squandered.
The cornerstone of my journey became the deliberate prioritization of time and freedom with loved ones. I recognized the profound significance of expressing care, extending forgiveness, and offering second chances. In the face of imperfections, both mine and others’, I embraced compassion and empathy, understanding that we are all beautifully flawed. Fear no longer held sway over my heart, for I knew that true fulfillment lay in embracing love with abandon.
Driven by the lessons bestowed upon me by loss, I embarked on a mission to build an empire aligned with my deepest values. In the past three years, this pursuit has flourished, serving as a testament to the potency of prioritizing love and family. I would no longer allow the richness they bring to be overshadowed. Time and freedom became my currency, unlocking limitless possibilities to revel in the boundless love and joy that life offers.
Through the crucible of loss, I discovered the essence of what truly matters. It is the people we hold dear, the memories we create, and the unwavering pursuit of joy and fulfillment that define our existence. Today, I stand as a living testament to the transformative power of embracing love as our guiding force. Let us seize each day, for it is an opportunity to weave a tapestry of love and to savor the extraordinary moments that make life worth living.
These reflection questions serve as a guide for deep introspection and strategic planning. They help you clarify your purpose, values, and aspirations while considering the broader impact you want to make in the world. Take time to ponder these questions and craft thoughtful responses that align with your personal and professional goals.
This is an excerpt of the best-selling book by Samantha J. called “Illuminator; click here for the full copy: https://www.iamsamanthaj.com/books
Samantha J. is the sought after “Illuminator” - the world’s only luxury business strategist and medicine woman, that merges spirituality, strategy and self expression to help coaches and personal brands to scale to 7-8 figures and become fulfilled in all areas of their life along the way! Samantha is also a multi 8 figure award winning entrepreneur, 6 x best-selling author and soulful speaker.
Her unconventional approach, helps coaches stand out with a luxury brand, and social impact focus, to build an empire that merges purpose and profit, unifying the world by solving some of the world’s most pressing challenges such as poverty, climate change and eradicating sex trafficking. Samantha has been named as one of the Top 20 Entrepreneurs on the Rise by Fox in 2021, and one of the Top 7 Women Paving the Way of Success in 2022 by Disrupt Magazine, for her efforts, with a vision to help 100 million purposeful and profitable empires in her lifetime through her business school Humanitarian B-School and her luxury business agency, Illuminator.
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